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PROFESSIONAL EXPERIENCE
MUSICIANS INSTITUTE 1999 to Present Los Angeles, CA
Rose through the ranks to become head of marketing for the innovative private music college servicing
aspiring performers and industry professionals in the field of contemporary music. |
Director of Marketing (2004-Present)
Accountable for marketing of all the programs offered at the institution and generating sales
leads using a wide range of marketing communication vehicles including direct mail, search engine
optimization, web site content, and print advertising.
- Develop and execute marketing and promotional campaigns which have resulted in 58% increase
in web traffic and 27% increase in student enrollment.
- Create distinctive market positioning strategy targeting the 18-24 age demographic
through TV, radio, and online, which has resulted in 10% increase in student enrollment
of the target age.
- Lead marketing production team in developing regional and national consumer advertising
and review all marketing materials created.
- Oversee the creation of marketing collateral including direct mails, flyers, print ads, promotional
merchandises, and TV/Radio commercials.
- Work with VPs and Directors to develop, create, and communicate new marketing initiatives.
- Track and analyze consumer trends, compile statistics, and develop marketing reports for senior
management's review.
- Manage licensing of copyrighted audio/visual materials by consulting with in-house legal
professional.
- Review publicity materials.
- Work directly with admissions and education management to provide creative marketing solutions.
- Serve as a project manager of the company's new website development
- Work with an SEO company to increase the company's web presence
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Director of Promotions (2002-2004)
Supported marketing department by implementing multiple brand new promotional campaigns and developing
business strategies for the school's retail functions.
Key Achievements:
- Helped grow student enrollment by 65% in a single year.
- Launched the school's new live performance venue -- averaging more than 200 guests per event.
- Devised and implemented strategy including merchandising and staffing plans for the school's
bookstore, bringing back to break-even from a previous year loss of $100k.
- Conducted competitor research for marketing department. Helped the department to
increase the number of prospect leads by 50%.
- Assisted marketing department in coordinating an annual scholarship event with over 500 guests
and multiple prominent guest musicians. The event achieved $10k in donations.
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Course Scheduler/Assistant to VP of Education (2001-2002)
Compiled the quarterly course schedule and assisted VP of Education with various
administrative tasks.
Key Achievements:
- Managed the master academic schedule, creating the quarterly schedule of over 400 courses
and 600 one-on-one lessons, coordinating room and equipment assignments, and serving as a central
source of information for instructors, Department Heads, and other administrative departments.
- Analyzed the effectiveness of the existing scheduling system and presented findings to VP of
Education to help him formulate improvement plans for the scheduling function.
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Special Project Coordinator (1999-2001)
Developed audio-CD products from concept to final execution while acting as a liaison between the
institution and a Japanese record company which operated under the same ownership.
Key Achievements:
- Developed and implemented a brand new promotional CD project which comprised of
studentsEoriginal music. The project triggered over 600 initial inquiries and produced
6 volumes of CD in total.
- Negotiated and closed foreign music licensing deals for the Japanese record company.
- Discovered talent for Japanese licensing deals.
- Served as an artist relations manager and assisted prominent American musicians
with their schedules during their stay in Japan for the convention hosted by the Japanese record company.
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ESP GUITAR COMPANY 1996-1997 North Hollywood, CA
A fast-growing guitar manufacturer and wholesaler of electric guitars and basses,
which operates in the U.S. and Japan under the same ownership of Musicians Institute.
Bookkeeper (Intern)
Managed employee payroll, accounts receivables, account payables, and bank reconciliation. |
BANQUE NATIONAL DE PARIS 1992-1994 Tokyo, Japan
Receptionist
Greeted visitors, handled incoming calls, and performed general administrative
duties utilizing the ability to effectively communicate in Japanese, English, and French. |
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EDUCATION AND CREDENTIALS
Master of Business and Administration (MBA) -
Pepperdine University - Malibu, CA
Professional Designation in Marketing - UCLA Extension - Los Angeles, CA
Bachelor of Arts in French Literature -
Aoyama Gakuin University - Tokyo, Japan
Culture: Fluent in Japanese & English.
Computer Skills: Experience in Microsoft Windows, Word, Excel, Access, PowerPoint,
Acrobat, Photoshop, and basic HTML. |
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